Media Ready was designed using a media literacy education framework. This innovative approach to substance abuse prevention empowers students with the skills they need to draw their own conclusions about media messages that promote substance use. Students will learn to not accept marketing at face value, and better understand hidden motivations behind media messages. These skills are particularly valuable when resisting substance abuse; advertisements try to paint a misleading picture of what smoking and drinking look like, but with the power of Media Ready, students won’t be fooled.
To be sure, this is but one element in what must be a multi-faceted approach to the problem of youth substance abuse, but it is one that is designed to engage young people, give them the skills to make healthy decisions, and spur them to action.